The Company

Aaroh Sour Urza driven by its passion for excellence and we have continuously
endeavored to produce the products which provide complete satisfaction to our customers & our team.

COMPANY OVERVIEW

Aaroh Sour Urza is the leading home electrical specialist in India having a vast portfolio comprising of Power back up solutions such as UPS, UPS Batteries and Solar Applications to Electrical offerings such as Fans, Wires & Switches. With 7 manufacturing units, more than 28 sales offices in India and presence in over 36 countries.

Our 6000 employees serve more than 60,000 channel partners and millions of customers. Our motto has always been Customer Delight through Innovation & Passion with focus on Execution & Team-work. At Luminous, we passionately innovate to make life comfortable and efficient.”


Vision & Mission



Aaroh Sour Urza be a professionally managed
Indian multinational,
Committed to total customer satisfaction
and enhancing company value.

Aaroh Sour Urza shall be an innovative,
entrepreneurial and empowered team
constantly creating value
and attaining global benchmarks.

Aaroh Sour Urza shall foster a culture of caring,
trust and continuous learning
while meeting expectations of
employees and society.

Achieve zero tolerance in quality, maintain customer satisfaction through cost effectiveness and value added service, timely delivery and service orientation.

Our first responsibility and priority is our customers. In support of this philosophy, we will:

  • Expand our customer base by addressing their quality needs in better and faster than the competition while maintaining the highest industry standards.
  • To identify the need of the customer and maintain high level of integrity in interaction with the business partners and associates.
  • Recruit the executives with best abilities and integrity to serve highest quality of product at the customers end.
  • We take the challenges in terms of targets, complexity and accuracy.
  • Be responsive to customer needs, delivering optimal solutions and value-added services.

OUR TEAM

We have a team of qualified experts and engineers making sure our modules produce maximum power per square feet. We pride ourselves in caring for each individual customer needs with detailed attention. Our end goal is to give a highly efficient product with exceptional customer service.

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